05 / 05
Viro
Viro is a sustainability platform that rewards eco-friendly actions with perks at restaurants holding high ESG scores, transforming environmental responsibility into an engaging, everyday experience.
- Project
- Course Project
- Role
- Founder
- Focus
- Research + Product Design
- Date
- Jan 27, 2025
150+ students surveyed · ESG-informed rewards
01
Research
Background
Inspired by a data-driven ESG investing tool I coded - where users compared companies based on sustainability metrics - I saw potential to apply those same principles to personal behavior. Viro was conceived to bridge the gap between environmental intention and consistent action.
- Surveyed 150+ college students to identify barriers to environmental action.
- Analyzed ESG scoring models used in investment platforms.
- Studied behavioral incentive frameworks and environmental psychology literature.
02
Designing for impact
Make sustainability rewarding
Each design decision - color palette, typography, and interaction motion - was chosen to balance optimism with trust, visualizing environmental data in a way that feels both motivating and credible.
- Track eco-friendly actions such as recycling, plant-based meals, and sustainable shopping.
- Earn verified rewards redeemable at ESG-scored restaurants and local partners.
- View an impact dashboard connecting personal progress to larger sustainability metrics.
