Drip.
Drip is a mobile marketplace designed to help students buy and sell second-hand clothing within their campus community. The goal is to make sustainable fashion more accessible, affordable, and social by keeping clothing circulating locally instead of being thrown away or forgotten in closets.
- Project
- Personal Project
- Role
- Founder
- Focus
- Product Design
- Date
- Feb 17, 2026
Motivations
Research
College campuses are full of underused clothing. Students move frequently, change styles quickly, and often lack the time or transportation to donate or resell items through traditional platforms. As a result, many perfectly wearable clothes end up in landfills or packed away unused.
I wanted to design a solution that made second-hand shopping feel fast, local, and trustworthy.
- Informal interviews with students on campus
- Competitive analysis of Depop, Facebook Marketplace, and Poshmark
- Behavioral questions around selling, donating, trust, and pickup
Key Findings
- Convenience is the biggest barrier: students had clothing to sell but found listing time-consuming.
- Trust matters: students preferred buying from someone at their university.
- Local pickup is preferred over shipping.
- Students wanted affordability without sacrificing a clean, modern experience.
Design
The interface uses a neutral color palette, simple typography, and clear spacing to create a calm, modern shopping experience.
- Make listing an item take under one minute.
- Keep the interface minimal and familiar.
- Prioritize local, campus-only interactions.
- Support search, offers, profiles, and pickup coordination without adding friction.
Reflection
Design for real behavior
This project reinforced the importance of designing for real-world behaviors rather than ideal scenarios. Students didn't need more features - they needed something faster, simpler, and more local. By focusing on convenience and trust, Drip turns sustainability into a natural byproduct of everyday use.
